Jerry Rice, born on October 3rd, 1962, is a former National Football League star who played 20 seasons. Majority of these seasons were with the San Francisco 49ers. Arguably one of the best wide receivers in NFL history, and is definitely on my top 5 of all time football players. So why am I talking about Jerry Rice? Recently he decided to do an endorsement with Popeye’s, and starred on one of their commercials. Apparently an African American football star, In a commercial about chicken is terrible in the eyes of some Americans. I find it out absolutely outrageous that people are digging deeper into this commercial then needed.
Here Is the commercial in case you have not watched it. https://www.youtube.com/watch?v=SNDllDH0w5E
What do you first think of when you watch this commercial? After looking at the comments, and some reaction videos I am disgusted. People find any reason possible to cause a controversy. Is there such a problem with an African American being on a commercial for Popeyes? But at the end of the day, he’s getting millions for this commercial? Stereotyping has always existed in the world, whether your African American, Caucasian, Hispanic, Gay, Blue, Green , or whatever makes you stand out and makes other people jealous. I find this commercial pretty good from a marketing standpoint, because they introduced one of the greatest to play football, while the NFL playoffs are going on. Maybe there is a couple things in the video they could have changed, but I do not at all think that this video puts Jerry Rice to shame. I think people who find this video disturbing or racist needs to step back and look at the big picture. Also, why does the stereotype with chicken just exist with African Americans? In every culture, people eat chicken in different forms and ways. I guess people really need to grow up and let go of these stereotypes because they really do not exist. Regardless of the color of your skin, we are all equal. If there was a Caucasian football star on the commercial instead of Jerry Rice, I doubt there would be any kind of controversy. It goes to show how educated people are in the United States nowadays.
At the end of the day, I don’t feel like this video was anything worth arguing for. There are way more issues out there that need to be fixed. Popeye’s took a good approach in trying to market through sports, and an iconic sports figure. Lets focus on more important issues on diversity and stereotyping!